Software as a Service (SaaS) and Cloud create opportunities for Siemens Unrestricted | © Siemens 2024 | Equity Story Page 27 New users New markets New ways of working Customer perspective Low entry price and risk Reduction of hardware and IT operations Scalability and collaboration across regions and organizations Easy deployment and continuous enhancements Siemens perspective More predictable, resilient revenue Capture key customer insights Better cash conversion than on premise model Easier access to SMEs, yet scalable land and expand for enterprises